The Video Marketers Cookbook: Video Marketing Explained: 4 Ingredients that Turn Views into Brand Awareness, Leads and Sales by Meg Le Vu

Author:Meg Le Vu
Language: eng
Format: mobi
Published: 2016-02-14T14:00:00+00:00

We’re not as numerous as the Persians, but we’re a tight group that support each other. Which is exactly what I set out to do.

In your case, you can take my recipes and go from 0 to 100 if you want. Theoretically speaking you can expand to your heart’s content.

A common question I get from other creators is “how often should I post and where?”

The answer that’s annoying, but is repeated is “it depends”.

In this section I’ll give you some scenarios and recipes to follow for those scenarios. I’ll always give you what I have experienced first hand and stick to that. As always feel free to experiment and push the limitations of what you’ve learned and what you have yet to learn.

Scenario 1: You’ve created your video as a means of building a content library. A content library is the archive or the foundation a digital creator needs to back up their brand. Without a consistent content library, I can’t give an opportunity to binge watch my videos.

Have you ever gone on YouTube and loved a creator so much that you just started binge watching their content. Netflix understands this human behavior and capitalizes on it hardcore. I call this the Daredevil Effect.

If you don’t yet have a content library, I recommend you start. It’s not necessary to have a content library and be successful, you can certainly make one video and monetize right away. But if you’re in this for the long game, you’ll want to build ‘a following.’

A movement.

Your fans.

A tribe.

A list.

These words that translate your whole brand value in terms of numbers, demands a content library that can support them.

You > Valuable content library > Your Fans > You Brand value > Your ability to sell

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